Updated: November 12, 2020
Founded in 1971 by Gary Berman and Adam Malin, two young teenage sci-fi fans in New York, Creation Entertainment continues a 50 year tradition of producing the world's leading conventions for fans of genre television and film.
Inventing the concept of "traveling" fan conventions, Creation has brought its brand of live interactive entertainment events to millions of attendees throughout the United States, Canada and Great Britain. Beginning with the development of localized comic book conventions in the 1970's and 1980's, including its long running annual Thanksgiving weekend event in Manhattan, Creation later moved its interest into focusing on sci-fi, fantasy and horror television series and films.
In 1991, Creation Entertainment became the very first studio licensee for the production of film "stills" when Paramount Pictures granted the company a landmark agreement for the Star Trek franchise that covered photos as well as a wide range of collectible souvenirs. Working closely with the Paramount/Viacom Consumer Products team and with the inspiration of one of Creation's earliest patrons, Trek creator Gene Roddenberry, Creation designed and produced a myriad of Star Trek t-shirts, hats, mugs, photos and assorted autographed collectibles.
The singular combination of professional marketing and event management coupled with a passion for subject matter made Creation produced fan conventions enormously successful. At the height of Star Trek's popularity Creation Entertainment was organizing up to 110 conventions a year, often running three or more events a weekend.
Creation's success with the Star Trek franchise clearly illustrated to the Hollywood community that hardcore fans were a valuable market for both publicity and consumer purchases, even long after a series left the air or a film awaited a sequel. Within a few years and after scores of meetings with marketing and promotion executives, every major studio began paying attention to fans and their collecting passions.
Parlaying its Star Trek story, Creation developed relationships with many of the top genre franchises often producing "official fan conventions" and/or licensed souvenirs and authorized fan clubs. Along the way, Creation produced events and/or merchandising with studios and production teams involving properties including Star Wars, Terminator, The X-Files, Lost, Xena, Twilight, The Lord of the Rings, Dr. Who, Stargate, The Muppets, Supernatural, The Vampire Diaries, Once Upon A Time and many more.
The media's interest in the colorful aspects of Creation produced fan conventions often led to the first widespread coverage of a property's growing appeal. With series including Lost, The X-Files, Supernatural and Xena: Warrior Princess, Creation's involvement garnered early coverage that helped the cult followings of these shows to grow into the long-running hits they became. For 25 years Creation teamed with Fangoria Magazine to present The Weekend of Horrors gatherings which became a genre industry tradition that, through networking, became a starting point for many of those who later landed important industry jobs.
With well over 1,500 celebrity appearances, a who's who of genre history including Isaac Asimov, Peter Jackson, Stan Lee, Gene Roddenberry, George Lucas, Ray Bradbury, William Shatner, Leonard Nimoy, Jack Nicholson, Arnold Schwarzenegger, Roger Corman, Gillian Anderson, Ron Howard, Robert Wise, Elijah Wood, Jack Kirby, Sir Patrick Stewart, Wes Craven, John Landis, George Romero, Anthony Perkins, Roddy McDowell, and Vincent Price have graced Creation stages throughout the world.
In 2009 Creation began its involvement in the worldwide phenomenon of the Twilight Saga films and books when it began a North American Official Twilight Convention Tour playing to enthusiastic crowds anxious to meet stars including Robert Pattinson, Kristen Stewart, Taylor Lautner, and many others.
Unlike other fan conventions, Creation's policy is not to oversell its venues and guarantees a seat in its main theatre for all ticket holders to see all guest appearances and attractions. Through a wide range of pricing options Creation offers everyone with an interest in its subject matter the opportunity to participate in its events and see the stars that we've come to admire and enjoy.
Working with one of Creation's favorite celebrities the company produced a sold out worldwide musical concert tour with Xena star Lucy Lawless highlighted by appearances at LA's famed Roxy Theatre that drew fans from around the globe. In 2001 Creation's management launched, through a new company, The Los Angeles Fitness Expo. The annual gathering held in January at The Los Angeles Convention Center draws over 50,000 attendees and is the West Coast's largest event of its kind. More recently TheFitExpo has gone on tour to visit San Diego, Anaheim and San Jose.
The company is still owned and operated by the original founders.